FAQs

What exactly is roo.bru™?

Not coffee, not tea… just what it oughta be. A delicious blend of superfoods, herbs and spices that support your body and brain for optimal function.

How much caffeine is in roo.bru?

One full serving (tbsp) of roo.bru contains 88 mg of caffeine. For reference, a cup of coffee is generally between 90- 120 mg. However, our caffeine comes from a different bean - the guarana bean - which gives a much more smooth and sustained feeling of energy and focus.

How is it different from mudwtr / other coffee alternatives?

Here’s the quick run down:

  • 88 mg caffeine, which is similar to cup of coffee. Most others have significantly less, leaving you wondering why you don’t have any energy! Plus, our caffeine is extended release so you’ll feel great all day, without the jittery come-up or sharp come-down.

  • roo.bru™ dissolves easily and drinks smoothly. It’s not gritty or chalky.

  • actually tastes good. Some say it’s like chai, hot chocolate, and coffee had a baby.

  • Although we do have reishi in our blend, roo.bru has less of an emphasis on mushrooms and more of an emphasis on well rounded ingredients that support ALL functions of your body.

Will I have caffeine withdrawals when I switch?

No way! Our caffeine content ensures that you won’t have any bad feelings when you switch. Just good, sustainable energy.

How long until I feel the effects?

In terms of energy, you’ll feel it as you drink it! As for longer term benefits, your new morning routine will make you feel better and better every day on a slow and steady scale.

Can I drink this if I’m pregnant or nursing?

We take care to ensure our ingredients are safe and provide their amazing benefits. That said, we suggest consulting your physician before making any changes to your diet when pregnant or nursing, especially when caffeine is involved.

Is roo.bru™ vegan / gluten-free?

Yes, roo.bru is Organic and Non-GMO certified, vegan, plant-based, kosher, gluten-free, additive-free and sugar-free. In other words, it’s made of natural ingredients that are simply good for you.

Where do you make this stuff?

In the USA! Our operations are based in Jacksonville Beach, FL and San Diego, CA, and we manufacture in Texas.

Does a cuppa ‘bru break my fast?

Nope, each serving is 10 calories, so you’re good to keep fastin’ on.

The material on my pouch seems different than others, why?

Each pouch is made from 40% post-consumer recycled plastic, giving it the cool texture that you’ve noticed! We’re doing our best to look after the Earth, so you can feel good about your purchases.